Beauty E-commerce Brand
E-commerce: 5x Revenue Growth, 50% Headcount Increase
Every beauty order required 8 minutes of manual data replication across three isolated systems. Scaling up meant either burning out the customer support team or hiring faster than margins allowed.
The Problem
Every e-commerce order required manual friction: copying customer details from Clientify CRM, generating an invoice in Siigo (orders have up to 30 SKUs), and then logging into Melonn 3PL to create the shipping label. Each order took 8 minutes. The process only scaled by continuously adding staff.
What We Built
A bespoke, custom-code integration linking Clientify, Siigo, and Melonn. When an opportunity is marked as won in Clientify, our custom service automatically generates the customer profile, registers the invoice in Siigo, and secures the shipping guide with Melonn. Standard exceptions—including invalid address formats, incomplete customer profiles, or payment receipt mismatches—are automatically flagged for immediate human review.
The automation, end to end
Opportunity marked as 'Won' inside Clientify CRM
Customer record compiled and resolved inside CRM
Electronic invoice auto-generated in Siigo (supporting up to 30 SKUs)
Shipping guide booked automatically in Melonn 3PL
Invalid address, incomplete profiles, or payment mismatches auto-flagged for review
Illustrative example
“Instead of generic no-code pipelines, we engineered a direct custom integration linking Clientify, Siigo, and Melonn. It automates 95% of orders, flagging only edge cases like invalid addresses or payment mismatches for manual review.”
Results
The automation went live in June 2025. Before that, the team was processing orders manually at ~8 minutes each. With 5x revenue growth and only 2 additional hires, productivity per person roughly tripled.
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