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A black and white apartment building above Medellín at night, one window lit in mint
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REAL ESTATE · AI Agents · Colombia

13.1% Lead-to-Reservation Rate on Night-Shift Inquiries

Before and after

From Midnight Ghost Town to $573K in Night Sales

Response time
Up to 42 hrsBefore
3.5 secAfter Kyto
Night-shift inquiries
Lost by morningBefore
146Reservations booked
The story

Context

In real estate, speed kills or saves deals. When families compare apartments at 11 PM, they are not waiting until 9 AM for answers. Reaching out with static brochures hours later means they've already moved on. But simple answers aren't enough—prospective buyers want to know if they qualify for government housing subsidies and what their actual monthly payment splits look like.

The problem

Leads that came in outside business hours—nights, weekends, and holidays—sat unanswered until the next workday. Real estate sales teams don't work nights, but high-intent buyers do. With industry response times stretching up to 42 hours, these critical off-hours leads grew cold, leading to lost sales and wasted advertising spend.

What we built

An operational AI agent handling WhatsApp inquiries during off-hours for a major residential development in Medellín, Colombia. Beyond answering basic amenity questions, the agent calculates custom payment schedules on the fly and advises prospective buyers on Colombian government housing subsidies based on their salary. It qualifies high-intent leads and books showroom visits, syncing all data directly to HubSpot so sales reps have full context on each family's budget, size, and preferences before they arrive.

See it in action

11:42 PM. A lead asks about an apartment in Medellín.

Scroll to play the conversation. The sales team is asleep. The agent isn't.

  1. Answers the question with real prices
  2. Checks the government subsidy against the salary
  3. Books the showroom visit
  4. Syncs the family's profile to HubSpot
Sales Agentonline
Hi — saw your project in Medellín online. Do you have 3-bedroom units, and what are the payment plans?
Hi! Yes — our 3-bedroom units start at $48,000 USD. We offer flexible payment plans (typically 30% down payment split over 24 months, 70% upon delivery).
Can we get a government subsidy? My salary is around 3.5M COP.
Yes! Based on your salary, you qualify for the "Mi Casa Ya" government housing subsidy, covering up to 30 SMMLV (approx. 39M COP) for your down payment, plus an interest rate subsidy. I have drafted a custom payment plan with the subsidy applied. Shall I book a showroom visit to review it?
Yes please, Saturday morning at 10 AM. I will go with my wife and son.
Perfect! Booked for Saturday at 10:00 AM. I've synced your financial profile, interests, and family details directly to HubSpot so our sales advisor has everything prepared for you. See you there!
The breakthrough was turning a static night-shift chatbot into an active financial advisor—qualifying buyers on WhatsApp based on salary and syncing full family profiles directly to HubSpot.
Results
11 unitsClosed sales (~$573K USD total)
82%Leads fully qualified (HubSpot sync)
13.1%Lead → Reservation (vs. 5-10% industry avg)
1,117Conversations handled
146Reservations booked
3.5sResponse time
97.6%Containment rate (no human needed)

Leads fully qualified are defined as prospects where financial capacity, family profile, and government subsidy eligibility were parsed and synced to HubSpot.

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